BlogAugust 8, 2017
Coca Cola and the advantages of brand disloyalty
Among Coca Cola’s 82,000 employees worldwide, there must be at least one or two that drink Pepsi. After all, they are consumers who are free to spend their money as they choose when they’re not at work. I’m sure that their personal preference doesn’t mean they are any less loyal...
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Top 5 marketing podcasts for 2021
It is estimated that the podcast industry will reach the value of $1billion in 2021, with UK listening figures hitting an all-time high of 15.6 million last year (Statista). Accelerated by the pandemic, data suggests an increasing number of individuals are turning to podcasts as a form of entertainment and...
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International Women’s Day 2021: Celebrating our inspirational female leaders
Whilst every day is a great day to celebrate the strong and inspiring women in our lives, International Women’s Day gives us all an opportunity to acknowledge their fantastic achievements and raise awareness of inequality and gender-bias. This year’s theme is #ChooseToChallenge, which encourages us to consider our own thoughts...
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The rise of social media and its impact on global communications
Originating in early 1997 by SixDegrees.com, it’s fair to say, social media has developed a lot! My first experiences of social media were Myspace and Bebo (some people reading this will have no idea what I’m talking about but I did love Bebo!). Next I joined Facebook. Facebook launched in 2004...
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5 minutes with Clare Collins – Digital Content Executive, MMC
As we come to the end of the year we caught up with Clare, MMC’s newest team member who is approaching her 1 year work anniversary with us. Clare looks after our client’s digital activities from content, design and analytics. Here she reflects on her University experience and her role...
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5 minutes with Richard Allen – Senior Content Creator, MMC
Our Senior Content Creator, Richard Allen, has been with the MMC team for over 10 years. With an extensive background in journalism - as a reporter, feature writer and editor, Richard is highly skilled in producing content which resonates with audiences. Here we talk to him about his role at...
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Isle of Man For Life campaign wins international award
A campaign which promotes the Isle of Man’s life insurance sector around the world has won a prestigious international award. The Isle of Man For Life campaign – which is a Manx Insurance Association initiative supported by the Finance Isle of Man executive agency and a number of global brands...
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Marketing Trends in 2020: Digital, The Customer and Covid
Picture the scene… it’s October 2019 and businesses around the world are putting the finishing touches to their marketing plans for the much-lauded year ahead. 2020 – the big one, the 20th year of the third millennium, a time for fresh opportunities and a new start off the back of...
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Christmas: The gift of marketing content
It’s that time of the year again; big brands are set to fight it out as they release their Christmas campaigns. And it’s an extremely busy time for B2C marketing professionals (although many of these brands will have been planning their festive promotion and activity months ago!). However, this year...
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