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March 2021

Coca Cola and the advantages of brand disloyalty
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Among Coca Cola’s 82,000 employees worldwide, there must be at least one or two that drink Pepsi. After all, they are consumers who are free to spend their money as they choose when they’re not at work. I’m sure that...
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Top 5 Marketing Podcasts 2021
Top 5 marketing podcasts for 2021
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It is estimated that the podcast industry will reach the value of $1billion in 2021, with UK listening figures hitting an all-time high of 15.6 million last year (Statista). Accelerated by the pandemic, data suggests an increasing number of individuals...
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International Women's Day
International Women’s Day 2021: Celebrating our inspirational female leaders
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Whilst every day is a great day to celebrate the strong and inspiring women in our lives, International Women’s Day gives us all an opportunity to acknowledge their fantastic achievements and raise awareness of inequality and gender-bias. This year’s theme...
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