5 minutes with Clare Collins – Digital Content Executive, MMC

Clare Collins

As we come to the end of the year we caught up with Clare, MMC’s newest team member who is approaching her 1 year work anniversary with us. Clare looks after our client’s digital activities from content, design and analytics. Here she reflects on her University experience and her role at MMC.

Where did you go to university and tell us about your experience?

I went to Northumbria University, based in Newcastle City Centre, so it was a real contrast to life on our little Island! From an academic perspective I had originally intended to do an Economics degree, however I quickly realised this wasn’t the path for me and switched to a Marketing course. I found this much more enjoyable, and my skills and characteristics where better aligned to the course requirements – I even made most of my 9am lectures. Looking back I wish I’d said yes to more things and stepped outside my comfort zone, it’s cliché advice, but there is so much to experience and participate in at University, and it’s a time in life where you truly have the time too. Overall University had it’s up and down’s, but I came out of it with a lot of growth, life lessons and a solid First Class degree!

What’s your favourite thing about your role at MMC?

I love the variety of my role. I get to work with clients from a variety of industries in both B2B and B2C markets. One day it’s an event social plan for a global company, the next it’s a local Easter campaign for Isle of Man Meats. There is never time to be bored and as a team we’re always moving forward at significant speed.

What’s a typical day for you?

I’m a late riser and a night owl, so I’m always last in the office and last to leave! Overseeing our client social channels is a key aspect of my role, so every morning I will spend time making sure all client content has uploaded properly, engage with channels where relevant and set up social targeted campaigns. Content writing and design forms a large part of my day, preparing future social content, uploading and editing website content and creating videos and graphics. As with any digital marketing, analysing data is also a large task which I undertake utilising social analytics platforms and GA.

What piece of advice would you give to someone considering a career in digital marketing?

Be prepared to never know it all! The digital landscape is constantly evolving, with algorithm changes, new trends and emerging technologies, you will never be up to date with it all. Constant and continued learning and development is key, so a genuine interest in the area is critical for a successful and fulfilling career.

Favourite brand on social media?

I’m a huge fan of Burger King’s social content, it’s always very clever, relevant and reactive. Their recent sponsorship of Stevenage FC Women Team is a great example of this. Following on from last years ‘Stevenage Challenge’, the fast food producer has signed a deal with Stevenage’s female team, providing the men and women’s teams with equal opportunities. As part of the contract the brand will change its logo to ‘Burger Queen’ on the front of its jerseys. “Playing for Stevenage FC is hard. Playing for the women’s team shouldn’t be harder”, the campaign video states, and I couldn’t agree more. Another great idea from team BK.

Favourite television show?

Hmm. Well I’m currently binging Grey’s Anatomy (the series 5 finale was a real tear jerker) and I’m told there are plenty more dramatic and tearful scenes coming my way! The ‘Undoing’ has also been a big talking point in the office this month, spoiler alert, he did it.

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