Old Mutual International rebrand to Quilter International
We supported our client Old Mutual International in their rebrand to Quilter International in 2020.
As their local PR agency, we achieved the goal of generating extensive coverage about the rebrand in online, print and broadcast news media.
We created and implemented a media plan for the announcement which included drafting key messages, photography, issuing a media release, scheduling media interviews, and drafting social media content for the company’s partners to maximise engagement.
We also worked with Quilter International’s comms team on their Douglas Rugby Club sponsorship for the 2019/2020 season to make sure that all signage at the club’s ground, and branded items including the 1st XV’s strip, were replaced. Congrats to Quilter International on a successful rebrand!