Canada Life recruitment campaign
Canada Life is a strong business and brand at the heart of the international life sector.
Like all successful businesses, it never stands still. During 2021 they decided it was time to boost recruitment to make sure they continue to get the right people for the right jobs.
As a digital-focused agency working in the international finance sector we love a challenge! Canada Life gave use six key objectives:
- Attract the best talent to Canada Life
- Convey the company’s vision & future ambition
- Highlight opportunities that employees have for personal & professional development
- Focus on their aims to build better futures for customers and colleagues
- Communicate values of people, integrity, excellence and togetherness
- Highlight support for diversity and inclusion
We knew it was essential to bring the job and career opportunities to life – and we immediately identified the best way to do that was to put the company’s incredibly talented employees at the heart of the campaign.
With 100% support from the fantastic Canada Life team, who all shared our mindset and vision, we created video content supported by photography which captured their passion, drive and ambition. It was also important to convey the relaxed but professional working environment that plays a huge part in encouraging effective, efficient teamwork. The same themes were used to create a targeted radio campaign to drive response.
Our Client’s View
The campaign was a massive success generating more than 250 applications for a VERY happy client. Job done!!