Let the races begin! Virtual Live Racing launches
We’ve been involved in a very exciting project within the online gaming space. Virtual Live Racing (VLR) is an innovative digital racing product whereby virtual horse, harness and dog racing are based on historical race data and not RNG (random number generator). A global first!
Looking to establish themselves in a highly competitive market, MMC were tasked with making VLR stand out from the crowd and differentiating themselves from its competitors.
After all, a strong and individual brand is one of the most important strategic assets an organisation can have. At MMC we developed a corporate brand identity working closely with the Chairman Vincent Caldwell and his team, including logo, colourways, imagery and stationery templates, as well as a new corporate website. The brand launched in May 2020 and the company is going from strength to strength developing its software to include some of the most iconic racecourses worldwide.