Isle of Man iGaming
The ‘Isle of Man, Where You Can’ marketing strategy – which MMC created for Isle of Man Government – played a vital role in establishing the Island as a centre of excellence for iGaming.
The Government needed a unified marketing strategy to grow the existing businesses and attract inward investment. It needed to reflect the Island’s key strategic position in the marketplace as an innovative international business centre which offers a nurturing, ‘can do’ environment that gives businesses everything they need to grow.
The solution had to be versatile because it would be used to promote all sectors of the Isle of Man’s diverse economy which covered everything from obviously iGaming sector but also, tourism and hospitality to manufacturing, aviation, space technology.
‘Isle of Man, Where You Can’ was a simple but powerful solution that captured the Island’s spirit of innovation and sent a message to the world that the Isle of Man was open for business. Its versatility meant that it was perfectly suited to promoting the Government’s commitment to diversification, and willingness to work with industry to provide robust but practical regulatory frameworks.
Our Client’s View
‘Isle of Man, Where You Can’ won praise from Government, the Isle of Man’s Chartered Institute of Marketing, and from across the business community, especially the iGaming sector. Most importantly, it helped to establish the Isle of Man’s reputation as a leading international business centre and a ‘go to’ destination for global iGaming. MMC’s strategy is to always understand that every client has unique aims and challenges but – as this case study shows – we have a wealth of relevant experience in helping a small Island to become a big player in iGaming.