BlogAugust 8, 2017
Crisis communications – tips and best practises
What is crisis communications? Building the reputation of businesses and brands takes years, but can be damaged – sometimes irreparably – in a matter of hours, days or even seconds. From Gerald Ratner’s infamous speech about the ‘crap’ products sold in his chain of jewellery shops, to the VW emissions...
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5 reasons why you should hire a marketing agency
A marketing agency says you need a marketing agency! OK, we admit that’s about as surprising as a Premier League manager saying their star player didn’t deserve a red card, but hear us out. We know that it’s tempting for many businesses to think that they can handle communications and...
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Musk’s Manx Connection
The Isle of Man tends to punch above its weight when it comes to celebrity connections, but as far as we know recent news about Starlink is a first for news linking the Island with Elon Musk. The Independent was among several UK media channels that reported news about Starlink’s...
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Running a successful Pride campaign: The importance of authentic communications
For progressive brands that genuinely embrace the principles behind Pride Month, it is a chance to reaffirm a commitment to equality, showcase support for the LGBTQ+ community, and truly engage in constructive dialogue. Sadly, sometimes Pride Month is also cynically exploited by organisations that are content with a Facebook post...
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Aberdeen angst: Is abrdn firm rebrand a bullseye or BS?
Every Line of Duty fan knows how important abbreviations and acronyms are – and that they’re only useful if they’re easy to type, and say out loud. OCG, ARU and the infamous CHIS (no sniggering please), for example, are all useful and practical for real-life police officers (and crime drama...
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5 reasons why 2021 is a big year for fintech
Fintech is growing fast – and 2021 is proving to be the biggest year so far in its rapid evolution. Here are 5 key trends that are powering that growth. Bigger than Bitcoin When the market value of bitcoin smashed through the $1trillion barrier in February 2021, many casual observers...
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Coca Cola and the advantages of brand disloyalty
Among Coca Cola’s 82,000 employees worldwide, there must be at least one or two that drink Pepsi. After all, they are consumers who are free to spend their money as they choose when they’re not at work. I’m sure that their personal preference doesn’t mean they are any less loyal...
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Top 5 marketing podcasts for 2021
It is estimated that the podcast industry will reach the value of $1billion in 2021, with UK listening figures hitting an all-time high of 15.6 million last year (Statista). Accelerated by the pandemic, data suggests an increasing number of individuals are turning to podcasts as a form of entertainment and...
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The rise of social media and its impact on global communications
Originating in early 1997 by SixDegrees.com, it’s fair to say, social media has developed a lot! My first experiences of social media were Myspace and Bebo (some people reading this will have no idea what I’m talking about but I did love Bebo!). Next I joined Facebook. Facebook launched in 2004...
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