This weekend, the Isle of Man trended globally. The TT hasn’t even started yet!
In case you missed the news that was absolutely everywhere this weekend (and if you did, where were you?), Venezuela Fury got married at a chapel on the Isle of Man. Fifty foot dress train, vintage Bentley, Molly-Mae Hague in the congregation, Peter Andre performing at the reception, and a...
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TT 2026 is nearly here! Here’s how to make the most of it in your marketing.
Last year 51,000 visitors came to the island and spent an average of just over £1,000 each during the fortnight (TSE Research, 2025). For two weeks every summer the Isle of Man gets a level of international attention that most places would spend serious money trying to manufacture. It just...
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Being small might actually be the Isle of Man’s biggest advantage on social media
A lot of businesses elsewhere are spending huge amounts of money trying to look local, human and connected to a community. On the Isle of Man, most businesses already are. At the moment, Channing Tatum is preparing to film a Hollywood movie around the TT. Amazon MGM Studios is involved,...
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ChatGPT & Flattery: When Everything Sounds Like a Good Idea, Something’s Off
Ask ChatGPT to review your business idea, critique your marketing strategy, or assess your latest campaign concept. Chances are, it'll tell you it's pretty good. The question is whether that's actually true, or whether you've just paid for an expensive mirror. There's a well-documented tendency in large language models to...
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Why MMC is using AI and how we are doing it responsibly
Artificial Intelligence is now part of everyday business. Most organisations are already using it in some form, often behind the scenes. At MMC, this is no different. But from the beginning, we made a conscious decision that how we use AI matters just as much as whether we use it....
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Influencer Marketing Gets Smarter in 2026
Introduction Influencer marketing continues to be a powerful tool in 2026, but the approach is changing. Brands are moving away from focusing solely on celebrities and large influencers with millions of followers. Instead, the trend is shifting towards authenticity, engagement, and data-driven partnerships. Micro and nano influencers, with smaller but...
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Social Commerce: Selling Where Your Customers Already Are
Introduction Social media is no longer just a tool for engagement. In 2025, it has become a major sales channel, allowing businesses to sell products directly on platforms such as Instagram, TikTok, and Facebook. Social commerce bridges the gap between discovery and purchase, enabling customers to shop where they already...
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SEO in 2025: Beyond Keywords
Introduction Search engine optimisation (SEO) remains a cornerstone of digital marketing in 2025, but the approach has evolved far beyond keywords. Modern SEO focuses on user experience, intent, and providing valuable, trustworthy content. With advances in AI, voice search, and mobile-first indexing, businesses must adapt their SEO strategies to remain...
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Short-Form Video: The Content King of 2025
Introduction In 2025, short-form video continues to be one of the most effective tools for engaging audiences across social media platforms. From TikTok and Instagram Reels to YouTube Shorts, these quick, digestible videos capture attention, drive engagement, and increase brand visibility. Businesses that fail to embrace short-form video risk falling...
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