Chamber (the Isle of Man’s biggest business network) created its first-ever Business Manifesto as part of strategy to ensure that there is an informed debate about economic and business matters in the run-up to the Island’s General Election in September 2021. In addition to creating PR and SM content, we knew that digital was the way to go if we were to help our client to maximise engagement.

In addition to our in-house team, we brought in well-known IOM journalist and broadcaster James Davis as presenter/interviewer, and video wizard Brad Meechan from TOMmedia. James’ professional but relaxed presenting style worked exceptionally well, and it was matched by Brad’s skills during recording and editing – all supported, of course, by our in-house team who managed and directed the project, while also providing the script for key messages.

All of this work allowed Chamber President Caren Pegg, and CEO Rebecca George, to feel at ease during each stage of the project so that they could focus their energies on delivering the key messages clearly and concisely on camera. It was all done in a tight timeframe, but the video was completed and launched on schedule.

Feedback has been overwhelmingly positive, and we’re already working on more corporate video projects using the same team.