Team MMC

by Team MMC|08 December 202109 December 2021|Recruitment

An exciting opportunity has arisen to join our established and fast-paced agency as a Digital Content Specialist. The successful candidate will have the opportunity to work on a number of MMC’s growing list of clients’ digital strategies in the finance...

Media interview tips: How to get your message heard

by Team MMC|20 October 202120 October 2021|Blog

Being interviewed by a news journalist can be daunting if you have never faced the media before. It’s a skill that is best developed by learning from experience, but if you’re about to step in front of the mic or...

Crisis communications – tips and best practises

by Team MMC|26 September 202127 September 2021|Blog, Insights

What is crisis communications? Building the reputation of businesses and brands takes years, but can be damaged – sometimes irreparably – in a matter of hours, days or even seconds. From Gerald Ratner’s infamous speech about the ‘crap’ products sold...

5 reasons why you should hire a marketing agency

by Team MMC|09 September 202127 September 2021|Blog

A marketing agency says you need a marketing agency! OK, we admit that’s about as surprising as a Premier League manager saying their star player didn’t deserve a red card, but hear us out. We know that it’s tempting for...

Running a successful Pride campaign: The importance of authentic communications

by Team MMC|25 June 202128 June 2021|Blog

For progressive brands that genuinely embrace the principles behind Pride Month, it is a chance to reaffirm a commitment to equality, showcase support for the LGBTQ+ community, and truly engage in constructive dialogue. Sadly, sometimes Pride Month is also cynically...

Aberdeen angst: Is abrdn firm rebrand a bullseye or BS?

by Team MMC|07 May 202128 June 2021|Blog

Every Line of Duty fan knows how important abbreviations and acronyms are – and that they’re only useful if they’re easy to type, and say out loud. OCG, ARU and the infamous CHIS (no sniggering please), for example, are all...

5 reasons why 2021 is a big year for fintech

by Team MMC|13 April 202113 April 2021|Blog

Fintech is growing fast – and 2021 is proving to be the biggest year so far in its rapid evolution. Here are 5 key trends that are powering that growth. Bigger than Bitcoin When the market value of bitcoin smashed...

Coca Cola and the advantages of brand disloyalty

by Team MMC|26 March 202128 June 2021|Blog

Among Coca Cola’s 82,000 employees worldwide, there must be at least one or two that drink Pepsi. After all, they are consumers who are free to spend their money as they choose when they’re not at work. I’m sure that...

Top 5 marketing podcasts for 2021

by Team MMC|19 March 202128 June 2021|Blog

It is estimated that the podcast industry will reach the value of $1billion in 2021, with UK listening figures hitting an all-time high of 15.6 million last year (Statista). Accelerated by the pandemic, data suggests an increasing number of individuals...

The rise of social media and its impact on global communications

by Team MMC|18 February 202128 June 2021|Blog

Originating in early 1997 by SixDegrees.com, it’s fair to say, social media has developed a lot! My first experiences of social media were Myspace and Bebo (some people reading this will have no idea what I’m talking about but I did...

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